Browsing articles tagged with " Branding"

What Are You For?

Feb 25, 2013   //   by Karen Lopez   //   Blog, Data, Database, NoSQL, Snark  //  2 Comments

http://geek-and-poke.com/2012/06/no.html

http://geek-and-poke.com/2012/06/no.html

NoSQL started out as meaning “No SQL” as in “No Relational Databases”.  It represented a movement to replace RDMBSs like SQL Server, DB2, Oracle, MySQL and Sybase.  Over time, the more adept architects realized that there’s a place for both relational and non-relational technologies. However, NoSQL was a brand at this point, so like KFC, they redefined this as meaning “Not Only SQL”.  This has been a nice turn of events, but it’s still a branding issue.

I believe the NoSQL community needs a new name – a new brand – to say what the community stands for.  In fact, I was on a closing panel at NoSQL Now! that discussed this need.  We didn’t really come up with an answer, but the general consensus was saying you aren’t isn’t nearly as helpful as saying what you are.

So what are those solutions that aren’t relational?  DocBlobGraphEVA?

Subscribe via E-mail

Use the link below to receive posts via e-mail. Unsubscribe at any time. Subscribe to www.datamodel.com by Email


Recent Comments

Categories

Archive

UA-52726617-1